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how to come up with a Book marketing strategy

Marketing your book is tough business and your book’s success depends on your ability to get it right. I’m going to tell you how to implement a book marketing strategy using the 5 month timeline of my book release. Just a heads up, most research would suggest marketing 12-6 months out.

 

Beta Readers / Marketing Research

Early february – Beta readers play two important parts for an author. First, they are a fresh set of eyes that can find any last minute mistakes. They’re a great tool for marketing too since they’re your first focus group on your new project. Their initially feedback will help you learn how first time readers will interpret your book. This will help you decide how you will want to market your book and what you want to draw a reader’s attention to. You can ask beta readers (focus groups) specific questions that may be concerning you and they may bring to light questions you hadn’t considered.

 

Blog Tour

Mid march – Blog tours are a great marketing tool where different bloggers will reviews your book, interview you, or just share information about your book. Blog tours are a big scheduling task though so getting it organized early will save you a headache later. For my release, I’ll be contacting poet interviewers now and hopefully start the tour in early may and have it finish the week before the release date. Since I’m leaning towards interviewing, the more time I have to answer questions, the less stressful the marketing release process will be for me.

 

ARCs

April – By Late February you have the feedback from your beta readers and you’ve made your final changes to the collection. Now you’re ready to send out ARCs (Advance Reader Copies) to book bloggers, fellow poets, and anyone else that will help market your book. Free ARCs are given to readers in exchange for their honest review of your book. If you’re selling on Amazon, it’s super important to have a lot of reviews close to your release date to boost your book in the rankings. The higher in the rankings you are, the more people will see your book and consider purchasing it.

 

More Frequent Posting

May – We’re 6 weeks out from release date and it’s time to pick up the marketing. This is when my blog tour starts, this is when you’re highlighting reviews that have been coming in due to your ARCs, and when you’re posting on all social medias so that everyone knows when and where to buy your book! Support and momentum are really important during the weeks surrounding your release date!

 

Celebrate!

Release Date – June 10th! You’re book is officially released! Time to shout it to the world and celebrate!! You’ve just accomplished something super amazing! Continue to love on your book, but try not to drown your followers in too much noise. Congratulations and best of luck to your book!

 

25 before 25 list

It’s time to see how I did on my list of 25 before 25.

 

1. Go on a caribbean trip

6 month check in: I’ve finally booked a trip for February!

Totally lied lol, we ended up using that money to go to California instead!

 

2. Figure out how all this self hosting works (how can I find my view sessions?! lol)

6 month check in: It’s a work in progress.

It’s actually going well!! Last month, I reached my highest monthly view yet! I also became a member of a few affiliation programs and made $12 from Google Adsense, so slowly but surely I’m figuring it all out!

 

3. Breakeven on my self hosting investment

6 month check in: That is definitely not happening lol

One of the things I often discredit is that my books are actually products so the money I make there could be used to counter my self hosting costs. First year, I did not make money, but maybe I’ll breakeven this second year.

 

4. Sell 100 copies of my debut poetry collection Cracked Open in its first 6 months

6 month check in: haha definitely not… but I have made over $100 so I’ll take what I can get

Cracked Open is a year old and I am definitely not near 100 sold copies but I do have high hopes that Where I Ache will do much better than my first collection. Fingers crossed!!!

collections

 

5. Go hiking regularly in the warm weather

6 month check in: I didn’t get out much as I wanted it

I’m hopeful I can get back into hiking this Spring/Summer!

 

6. Advance my career

6 month check in: Still hoping to

I’m actually switching career paths! I’m very excited to be heading in a new, happier direction.

 

7. Write 125 new poems

6 month check in: I’m at about 50 so I’ll probably only get to 100

In addition to this 50, I also wrote over 50 exclusively for Where I Ache! But I fell short of 125 by a few since I’ve been using my older poems on the blog.

 

8. Create some healthy eating habits

6 month check in: Some weeks I do, some weeks I don’t

I don’t have the self discipline for this… lol

 

9. Be more active with my dog

6 month check in: Definitely taking my dog on more walks

Had to slow down with the winter weather but I’m planning some doggie park adventures!

 

10. Go kayaking

6 month check in: Didn’t get to it this summer

I think I’ll try something else this summer, leave some suggestions in the comments!

 

11. Go to a concert

6 month check in: I didn’t this summer but who knows with the holidays

I went to a Post Malone concert on New Year’s Eve with my boyfriend!!

 

12. Publish 200 new posts

6 month check in: I post 3 times a week and with 52 weeks in year, I’ll be about 50 short. (should have done some better math before making this goal lol)

Still fell short but I actually have switched my posts from 10 times a month to 12-13 monthly so I am posting more content!

 

13. Dye my hair a new color

6 month check in: Indeed I did! It’s blonde now

Check out my different hair colors through the years!

 

14. Start organizing for my next poetry collection

6 month check in: You know it! I have over a 100 poems ready for this one.

WHERE I  ACHE COMING OUT JUNE 10TH!!!!!! Guys I am soooo excited!! I’m so happy that this collection is longer than the first and features a lot more diverse content. I’m also so so happy that I got to work with my boyfriend for this project!! Grab your copy of Where I Ache to see his amazing illustrations!!!

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15. Surprise my boyfriend (no more details incase he reads this)

6 month check in: I surprised him with a dinner cruise for our 1 year anniversary!

This reminds me that I need to do something nice for my boyfriend! He puts up with a lot from me haha

 

16. Grow Blog and Twitter following immensely (hard to put a number on it right now)

6 month check in: I’ve been working hard at this one!

From April 2018 to this April my blog gained 1,810 followers

From April 2018 to this April my twitter gained 2,595 followers

 

17. Get another tattoo

6 month check in: I’m not in a rush and I’m still thinking about what I might want

Since I’m changing career paths I need to be more financially conscious so this is on hold for a while.

 

18. Attend a sporting event

6 month check in: My boyfriend took me to a baseball game.

I also saw a college basketball game!

 

19. Have half of the finances needed to buy a house

6 month check in: I think I’ll reach this goal

Starting on a new career path is going to push me back a few years unfortunately.

 

20. Visit another state

6 month check in: I think I will be, still working out the details

Went to California with my boyfriend over the winter!!

 

21. Visit 20 new places

6 month check in: I’ve been to quite a few new restaurants and local attractions.

I think I’ve reached this one!

 

22. Go to the golf range more often

6 month check in: Nah didn’t happen

I’m not as interested in this goal this spring.

 

23. Go on a boat ride

6 month check in: You bet I did!

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24. Get stronger so I can start seeing my chiropractor less

6 month check in: I am seeing the doctor less

I haven’t seen my chiropractor at all this year and I’ve only had a few shoulder flare ups!

 

25. Have some adventures this summer – fun and carefree!

6 month check in: I definitely got to do some new things and see some new places!

Summer is around the corner yet again, I can’t wait to get a tan and spend time with my family!! Lots of celebrations coming!

 

Personal Thoughts on Poetry

Through reading, writing, and studying poetry over the years, I’ve formulated some personal opinions on certain poetry components and trends I really like and dislike. There’s plenty I still have to learn about the craft and the community but for now, here are some of my feelings on some poetic aspects:

 

Chapters

I love that my collections have chapters. I understand chapbooks not having chapters due to their shorter lengths or not including chapters as a personal choice and preference. There is in fact a downside to categorizing poems as lumping similar themed poems could end up seeming repetitive to a reader. That’s something I’m becoming more conscious of while working on my second collection Where I Ache. But overall, I do enjoy seeing how certain poems can relate to one another. It’s so cool to see one theme through such a wide range of perspectives in chaptered collections.

 

Titles

I personally prefer poems that have titles. I’ve seen plenty that don’t and I understand everyone will have their own creative ideas and reasoning. Titles to me add something to the poem. They might help give the poem an overall theme, emphasis on a particular word or feeling, or additional information. I like titles to give me a hint about the poem I’m about to read rather than just being thrown into a narrative. Titles set a tone or mood, a time period, or reference point. A creative aspect I enjoy about titles is when they’re used as the first line of the poem.

 

No rhyme or reason

I don’t think poetry needs to rhyme. I think types of poetry work better when it rhymes such as songs and children’s nursery rhymes. There are plenty of forms that require it and plenty that forbid it. I think people unfamiliar with poetry would assume it always rhymes when in fact a large number of poetry presses request that submissions aren’t rhyming poems.

 

Poetess

I like the term poetess – it reminds me of male lion vs female lioness and lionesses are super badass running their prides and being the hunters of their species. They’re strong and fierce, what’s not to like. Leaning on that idea and calling yourself a poetess seems very cool in my opinion.  

 

Insta poetry

I understand that social media is so huge in today’s society and I completely understand artists wanting to reach their audiences on all platforms. The world is moving at a fast pace, technology is fast, and therefore you never want anything taking up too much of your time. So short and sweet ‘instapoems’ have become quite popular. I’m all for being smart with how you use your page’s real estate but I think poems with more than just 4 lines are more powerful and moving. I’ve written instapoems myself, they’re just not the only poem length I write.

 

Indie Presses

Essentially every poem I write, I then publish on this blog. This makes all those poems ineligible for most printing presses since they wouldn’t be exclusive to that publication. I never really understood why poets took the time to publish to indie presses until I realized that some poets don’t have blogs or just might not publish to online forms/sites. When I write a poem, I want to share it with strangers so of course, if I wasn’t publishing them online I would absolutely be submitting to indie presses in order to get my poems into print! I also very very briefly submitted some work and I don’t know how these Poets continuously handle the rejection. 

 

Q&A 3k follower Celebration!

Everytime I talk about stat numbers I’ll always bring up the absolute lack of faith I had in my blog when I first started. It is absolutely astonishing to be able to say I’ve made it to 3,000+ followers on here and I can’t thank you all enough for this support!

 

1.I’ve been following your blog for a bit and I notice that you are very interactive with your readers, what is the most important take-away for you from that connection? Susi

I want people to connect to my work and with all those that relate to it as well. I always want to connect people to each other. My takeaway is the validation that my work is relatable to a wide audience. I want people to feel a sense of themselves in my work and feel less alone. I’m thrilled every time I receive a comment that supports that.

 

2.Has your blog changed you in anyway?

My blog definitely made me confident enough to publish my first collection; If not for my blog, I would maybe have published in my 50s. It’s hard to explain how happy I am that I am now publishing my second collection by the time I’m 25. It’s absolutely changed my writing career and I’m excited to show you my future projects as they develop more!

 

3.If you could learn a new skill, what would it be?

I’m actually working on learning sign language with my boyfriend! It’s a slow process but whenever one of us is bored, we’ll look up some words or phrases and then teach the other person what we learned.

 

4.In your new book, Where I Ache, do the contents reveal how pain motivates or how pain feels? Or something else? – Susi

I would say the majority of the book is how pain feels in regards to depression, insecurity, and grief. But the last chapter is all self love and growth from that pain, so in the end the collection leaves you with that motivation.

 

5.Which section/category was the hardest emotionally for you to work on? Which one was the most rewarding when you finally felt like you’d gotten it just right? Adeline

The most emotionally draining chapter is the grief chapter. It’s a very fresh and raw emotion for me to write about. I also worried that people will think I’m just trying to capitalize on this trauma. There was a seesaw of just not thinking about it or crying and writing about it.

The most rewarding was probably the self love chapter since it really tested my creative ability. It’s a difficult topic for me to write in a new and unique way and it’s not a topic that comes naturally to me. It really required a lot of creative brain power in order to fill in that chapter to be up to par with the rest of the collection.

 

6.How has your idea of blogging changed from when you first began?

There’s is A LOT more to blogging than just posting articles. There’s a community to network with, social media to grow so that you can increase your blog reach, and there’s the ability to monetize your blog. I’m not even going to get into that but it would include things like affiliated programs, ads, sponsored posts, mailing lists, selling products and services, and softwares and tools to help optimize your blog’s presence.

I don’t mean to scare anyone, blogging can just be posting whatever you feel like. But the longer you’re in the blogging world, the more you see the opportunities to grow and change. I’m happy that I’ve falling in love with blogging long enough to watch it grow.

 

7.Might you have any advice for fledgling fellow poets who are working on their own first anthology for publication? – Adeline

I wrote an article about what I would do differently after my first collection came out so I would definitely suggest checking it out to anyone who is looking to publish their first collection. My first piece of advice would be to go for it! Have faith in yourself to go out of your comfort zone and publish your first book.

My second piece of advice would be to have patience. Take your time in your writing process and take even more time in the editing stage. Lastly, I would say to really focus on marketing your book, especially before your publish date! Try to enjoy the experience without expectations of success, the numbers will come in time. Good Luck!

 

Quarterly Favorites Recap

Every 3 months this year I’m going to review some favorite things that have been going on in my life. It will be fun to see how things progress and change as the year goes by!

 

  1. Favorite show: I just finished season one of I’m Sorry on Netflix, it was funny and I didn’t have to be paying 100% attention all the time which is just how I like my shows. Similar show that I’m also enjoying is I Feel Bad on Hulu. Both funny, cool moms struggling through life sitcoms.

 

2. Favorite tweet: Check out who I said would be a good trivia partner

 

3. Favorite blog post: Was when I announced my next Poetry Collection!!!

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4. Favorite phase /word to say: I recently started watching Letterkenny on Hulu and they frequently say “Pitter Patter let’s get at’er” so I’ve been parroting that a lot. More Letterkenny quotes here Letterkenny Sayings. (I got to the second season but stopped watching the show, it’s an acquired taste for sure).

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5. Favorite thing you did: I went on a trip to California with my boyfriend! It was great to experience something new together and see him so happy and energetic! We also learned I’m a very hangry person… ( sorry for being moody)

 

 

6. Favorite artist: I’ve been in some stressful moods due to school work and listening to Post Malone always helps.

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The Urban Flair Etsy Shop

 

7. Favorite Poem: Your Loss is one I recently published on the blog even though I wrote it back circa 2011. I’ve really been enjoying going through my old poems and seeing which ones are still holding up with time. This one is short but still holds substance, Take a look!

Q&A Soon! – Ask Your Questions!

I just want to start by thanking you all for supporting me to 3,000 followers! It is absolutely amazingggg to see a number like that 2.5 years after I published my first article on here.

 

I think I’ll do a little, mini Q&A to celebrate this milestone. If anyone has any questions feel free to leave them in the comments!

I hope to publish the answers in 2-3 weeks but we shall see how busy life gets.

 

Is your guy relationship material?

You’ve been seeing this guy for a few weeks or months and things are going great! You’re hanging out together regularly and you’ve talked about the relationship progressing from exclusive to fully committed and official. There are some telltale signs to show that you’re guy is really ready and good relationship material.

 

Communicates

He’s communicating about his feelings and thoughts, your feelings or thoughts, or just about the weekend plans together. He’s asking about your day and filling you in on his.

 

Makes Plans for the Future

He’s looking past just the next few days with you and plans into the future. He’s thinking about concerts, festivals, and gatherings with close ones that are weeks and months into the future. He sees you in that future, not just a present short term relationship.

 

He Factors you into his Future

When he’s thinking about his future he’s including you and considering how it will work for the two of you together. This may come a bit further along but when considering school, work, or big financial decisions, he’s factoring in how it will affect the relationship and how to make the future work cohesively.

 

Improving Himself

He’s improving himself for his future and himself with your support and motivation. He wants to make sure he’s the man you want.

 

He tries to connect with your friends and family

He knows your friends and family are an important part of your life and he wants work on integrating himself into your social world. The relationship doesn’t need the added pressure of your friends or family not approving of him so he’ll work to make sure that doesn’t happen.

 

Am I Bitter?

I read so many poems on almost relationships and half baked ones. Ones where there’s only one person fighting for this relationship. When looking at these ‘relationships’ from the outside it’s so easy to judge and wonder WHY IS SHE PUTTING UP WITH THIS?!

Unfortunately, things are never so easily black and white. We come up with all these reasons for why he can’t commit, and of course he has to love me otherwise he would be able to let me go, otherwise he wouldn’t keep taking me out on dates, otherwise we wouldn’t be intimate, the list goes on and on.

We really can’t make ourselves see the truth that he only likes the attention and we’re convient.

I had a friend in college and we bonded over the guys that were half in and half out in our lives. There were different ways in which they did this and for what ended up being different reasons. Eventually, her Stubborn became fully committed and they’re now in a long term, loving relationship.

Sometimes you break things off with your Stubborn and spend time apart. Months or years later you may reconnect and he realized who and what’s important in his life. And you two also end up in a long term, loving relationship.

Its stories like these that keep us running along to each precious breadcrumb they feel like dropping. I’ve been preaching that the answer is to always ditch the guy and find someone who knows how special you are from the start.

I preach that answer because the last option is that you got my Stubborn and you broke things off and finally found a partner who would do anything to show how much they love you and want you in their lives. A partner who is the complete opposite of what you’ve been putting up with in the past and one who makes you realize just how delusional you were for ever thinking that your Stubborn ever really liked/loved you.

But as I think about success stories, is it time I realize that maybe I’m just bitter? That my story didn’t work out the same way and I got burned in the end. Am I preventing others from their happy ends by telling them to call it quits? Or am I giving them a warning against an unhealthy relationship?

I always warned my friend against her Stubborn just like she did with me. And I think I would do it all over again even though it never stopped either of us.

You want the best for your friends and you know they’re so great so you automatically dislike anyone who doesn’t see exactly what you see. And that makes me bitter.

So yes I am bitter. Bitter against all Stubborns for not appreciating what they have when they have it. Bitter that there was ever someone in my friend’s life that had her doubting her self worth. 

 

Social Saturday!!

I know most bloggers probably went into the New Year will goals for their blogs. I have to imagine a lot of those goals included increasing engagement and view/follow numbers so I figured I’d try to help out!

Please leave any and all social links in the comments and check other comments to connect with other bloggers!

 

I’d love to connect with you all as well on my pages so take a look! Thank you all for the support!

Twitter

Instagram

Goodreads

Amazon

 

Have a great weekend!!! ❤

2018 recap and 2019 goals

I cannot believe another year has passed!? What’s the deal with time passing faster as you get older? 2018 has been a really eventful year for me in the writing world! Debatably Dateable went self hosted in April, my debut poetry collection Cracked Open was also released in April!

Goals for the first six months of 2019

Goals have to be measurable in order to know if you’ve reached them or not. Although I’m not happy to focus so heavily on numbers, it is an easy way to measure a goal. My goal is to increase my audience and have a successful poetry career. These numbers will help me keep track of those goals.

 

The Blog

Work on writing a media kit

Contact companies for sponsorship (and actually get one!)

Gain another 1,000 followers

 

Cracked Open

Between GoodReads and Amazon, have 20 reviews

Get 25 more books sold

 

Social Media

Twitter – gain 2,000 followers

Instagram– gain 1,000 followers 

 

Next Poetry Collection

I want to add 50 exclusive poems to my next collection before I work on publishing it

Have 10 reviews before release date

Sell twice as many as Cracked Open (over the course of the year)

 

Because I don’t want to solely focus on numbers, here are some

 

Non numerical goals:

Connect with new readers who resonate with my poetry.

Have my poetry help someone through a difficult time.

Have a company see value in my writing.

Keep a healthy number of articles in queue.

 

End of the Year Goals

I hope everyone enjoyed their Thanksgiving in the US! 2018 has just a little over a month left! I can’t believe it’s nearly the start of a new year already! My blog has taken a back seat in my life lately but I want to set some goals to make sure I stay motivated in these final weeks of 2018. Here are some of my goals.

 

Blog/Writing specific:

  1. End the year strong by not having an empty queue or falling behind on my publishing schedule.

     2. Have the final monthly advice column installment completed and in queue.

     3. Have leads for next year’s special installment series (excited to share with you guys       what it is!!!).

     4. Continue the uphill rise in monthly blog views.

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     5. 150 more followers for each of Twitter , blog, and Instagram

6. Produce new content on Instagram (realllllly slacked on this the past few months)

7. Enter editing stage of my next poetry collection (SOOOO EXCITED to tell you all more about it soon!)

8. Promote Cracked Open more and in new places (also really slacked here :/ )

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Personal:

Decide if I’m going back to school or not.

Figure out next job for the new year.

Execute next year’s living plans.

 

 

What are your goals before 2018 ends? Write some in the comments!

 

Cracked Open- Poems by Megan O Keeffe

Reblog from Don Jimmy Reviews ! And Twitter link Thank you so much for the support!!!

 

 

Today I am delighted to bring you some excerpts from “Cracked Open” a collection of poems by Megan O’ Keeffe. Have a gander below. Megan can normally be found on twitter @DDateable or on her website debatablydateable.com/

About the author

Author Image

Up and coming Poet, Megan OKeeffe has been writing poetry for the last decade and has made the leap to publish her first collection. The love and support Meg received from her blog Debatably Dateable encouraged her to make this next step in her writing career. When she’s not writing, Meg is binging Brooklyn 99 or walking her dog Maverick. You may spot her touring the newest spot on Long Island with her sisters and boyfriends.

 

 

About the book

Cracked Open is a down to earth and vulnerable journey following the human heart as it searches for love. This collection cracks the reader’s chest wide open and nourishes the heart it touches. Rising author Megan O’Keeffe offers a raw and open narrative to pull you into every poem and emotion. Divided into five chapters, this debut book also features twenty never before seen poems as well as fresh illustrations to create a complete experience for its audience.

The Extracts

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Like what you see?

Order it now – Amazon UK